Why This Works – Built to Fit Life In Your 40s, 50s, 60s and beyond
This isn’t a cut-and-copy-plan built by a sexy 20 year old influencer - it’s coaching that adapts to your life.
No fancy lycra required (unless you want to - no judgement here my friend!)
The FWF Academy helps you stay accountable to yourself and your health 24 hours a day, 365 days a year - through whatever life throws your way.
All the Tools. All the Support. All in One Place.
Here’s what’s waiting for you inside the Academy:
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Fun, Effective Workouts tailored to your space, time, and fitness level
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Daily Accountability to ensure you keep your health & wellbeing a priority
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Real, Human Coaching ready to listen and lift you up whenever you need us
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Healthy Nutrition that’s doable, and adaptable - not dictatorial
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Progress Tracking to admire your strength & fitness gains
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A Simple Coaching App that puts everything in one easy, friendly place
No judgment. No pressure. Just support, structure, and good vibes.
This Isn’t Just About Fitness—Here’s How It Will Change Your Life:
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You’ll have more energy to tackle your day (and keep up with life’s chaos).
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You’ll feel stronger, more confident, and ready to dominate your 40, 50s, 60s and beyond
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You’ll build habits that actually last—no more starting over every January.
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You’ll stop hating the process and start loving the results (and yourself).
⏰ Don’t Wait for “Monday” to Start—The Time Is Now!
Look, you could keep putting it off. You could keep swiping past Instagram workouts or trying that same old diet plan that didn’t work last year. But deep down, you know that hasn’t gotten you anywhere.
It’s time to love your workouts, your food, and most importantly, yourself.
🚀 Choose Your Membership 🚀
I know that everyone needs a different level of support, so I’ve created three membership options to suit you. Whether you need group coaching or bespoke 1-to-1 coaching, there’s an option for you.
All payments via Direct Debit. No Minimum Contract. Cancel Anytime
How We're Different
Not a Shouty App. Not a 21-Year-Old Influencer Flexing in a Mirror.
Let’s be honest — the fitness space is full of noise.
We’re cutting through it with coaching that’s real, flexible, and human.
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We adapt to your life not the other way round
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We coach with humour, honesty, and heart
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We focus on long-term health, not quick wins
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We’re here every step of the way — not just for the before & after photo
Proof That This Works (Because Let’s Be Honest, You’re Wondering).
“FWF got me "Fit for 40" and I lost over 10kg. Still going strong and LOVING the workouts. Keep them coming Frankie Boy!"
John (Dad of 3)
🔍 So Whats Actually Included?
📲 Online Coaching App - Plan, track and schedule progress on the go anytime
🏋️ 100's of On-Demand Workouts – Join from anywhere, no equipment needed!
🥗 Healthy Nutrition Guides - Everything you need to fuel your body & mind.
👥 A Supportive Community – No judgement, just motivation & fun
🎯 Challenges & Accountability – Stay on track with fresh goals
📝 Personal Coaching - From real humans who really care!
All-in-one coaching app powered by: Trainerize
This Is the Last Fitness Program You’ll Ever Need.
Whether you’re training at home, the gym, or sneaking in squats between Zoom calls — this is your place to feel supported, empowered, and proud of what your body can do.
Old dogs? Absolutely.
New tricks? We’ve got loads.
Let’s make fitness feel freeing, fun, and finally sustainable.
Let’s face it—gyms aren’t for everyone. They’re sweaty, intimidating, and full of people who look like they’ve been training for the Olympics since birth. If the thought of stepping into a gym makes you shudder, we’ve got your back.
Welcome to FWF Academy, the ultimate online coaching platform for real people who just want to feel good, look great, and actually enjoy the process.
FAQ
📌 What if I’m a complete beginner?
No worries! Workouts are designed for all levels. You’ll get modifications to suit you.
📌 Do I need equipment?
Nope! We have tonnes of bodyweight-only workouts that'll keep you going for months. When you're ready to take the next step we have plenty of options with dumbbells/kettlebells/resistance bands too.
📌 Can I cancel anytime?
Yup. No contracts, no pressure, just results.
📌 Any other questions?
Email: info@fitwithfrank.co.uk and we'll be more than happy to help!